What do we actually mean by art? A work of art is often understood as the deliberate arrangement of
content
in order to appeal to the senses or emotions. A parallel to characteristic automotive design. This is
where
the circle closes with the BMW Art Cars - since
its premiere in 1975, the unique and diverse collection of almost 20 one-offs has symbolised the legendary
combination of automotive icons and world-famous artists.
Andy Warhol, Roy Lichtenstein, Jenny Holzer, Cao Fei and Jeff Koons all designed a BMW racing car - and
later series-production cars - using various graphic and artistic techniques and based on their own ideas.
